Achieving a VMware partner competencies allow you to strengthen your services capabilities and unlock valuable partner benefits. What are the VMware Partner Competencies?Īt VMware, competencies are meant to recognize sales and technical proficiency, delivery expertise, and customer success for next-generation VMware IT priorities. All Community members have foundational benefits such as access to resources for sales and technical enablement, co-innovation, demand generation, and practice development. Benefits of Select status include new and expanded access to sales enablement, co-innovation resources, and marketing support, including listing in the Partner Locator.Ĭommunity: Partners that have completed the requirements to transact and/or service VMware technology. Select: Partners that have achieved initial milestones with 100 points in sales success (90%) and certified capabilities (10%). Benefits of Advanced status include access to education resources and access to purchasing programs. Benefits of Principal status include access to co-selling, the Partner Acceleration Program and the Executive Engagement Experience, additional discounts, and prioritized listing in the Partner Locator.Īdvanced: Partners with 300 points or more and demonstrated competencies in sales and technical services, as well as customer experience. Principal: Partners with 1,000 points or more and robust sales and services capabilities, as demonstrated by advanced VMware certifications and customer success. Benefits of Pinnacle status include exclusive VMware executive sponsorship and support in addition to all Principal and Advanced program benefits. Recognized as technology leaders in their industries and regions, with multiple program validations and demonstrated sales and services success at scale. Pinnacle: VMware’s most strategic global and transformational partners. Partner Connect now offers 5 program levels, determined by performance (bookings and customer lifecycle-related activities) and certified capabilities. Also known as VARs (for Value-Added Resellers) when providing services in conjunction with resell transactions.ĭoes Partner Connect have program levels? Solution Reseller: Resell VMware software and services (including activation) to customers after purchasing from a VMware distributor in their market. Also known as ISVs (for Independent Software Vendors). VMware works with Solution Builder partners to validate their solution designs. OEMs (for Original Equipment Manufacturers) are also considered Solution Builders because they embed VMware technology in their own software and hardware offerings. Solution Builder: Embed or build on the offerings of their primary vendors to ensure customers have integrated solutions and applications that are tailored to their specific vertical or horizontal needs. Also commonly referred to as SIs (System Integrators), GSIs (for Global Systems Integrators) or professional services partners. Solution Services: Specialize in assessing, planning, designing, implementing, integrating, testing, deploying and sometimes maintaining solutions and computing environments and estates. Also referred to as “asset-lite” partners. CSP-SaaS: CSP-SaaS partners provide cloud hosting services via data centers owned by VMware or a third-party cloud provider. CSP-Cloud Builder: Cloud Builder partners provide cloud hosting services via their own data centers. VMware CSPs comprise 2 categories, Cloud Builders and CSP-SaaS partners, based on whether the hosting data centers are partner- or VMware-operated. Many CSPs also offer traditional managed services such as network, application, infrastructure and security. VMware Partner Connect is a unified points-based program that covers several partner business models:Ĭloud Services Provider (CSP): Provides customers with subscription access to cloud-hosted computing, storage, and software services.
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